LONDON (Reuters Life!) – Madonna and Demi Moore might be fuelling talk of a growing trend for older ladies from the prowl for more youthful males but a research on Wednesday stated the trend associated with the “cougar” is just a misconception, confined towards the realm of a-listers.
Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst
Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst
Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst
The research of online dating sites, by the University of Wales Institute, Cardiff (UWIC), discovered both women and men continue to be instead old-fashioned in terms of trying to find their perfect partner.
Women generally look for an adult and, consequently ideally, wealthier guy, in line with the UWIC research.
Guys, on the other hand, desire a young and female that is attractive and sometimes choose a much more youthful partner as they by themselves age.
The findings, posted when you look at the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and films like “Cougar Town” featuring Courteney Cox and “Sex additionally the City” of females aged over 40 looking for “cubs.”
Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the analysis which involved analysing age choices of 22,000 gents and ladies making use of online dating services across 14 nations as well as 2 spiritual teams.
“A critically important consideration for advertisers on online dating services appears to function as chronilogical age of a prospective partner,” Dunn stated in a declaration.
He stated it absolutely was a commonly held presumption by using the advent of feminine economic freedom, ladies had been now young ukrainian brides absolve to target males of any age bracket, as securing economic protection from older, wealthier men had been no further a concern.
WOMEN NOT SEEKING “CUBS”
“The transference of feminine desire from fairly older guys to reasonably more youthful males, it was argued, is reflected by the development of the model kid event,” he said.
“The outcomes of our research challenges these presumptions. The outcomes showed demonstrably that females across all age brackets and cultures, targeted males either their very own age or older. though there ended up being some social variation in extremes”
Dunn stated a pattern that is strikingly different of choices was obvious in guys.
Young males, aged 20 to 25, either targeted females their very own age or marginally more youthful.
But as men aged, they obviously indicated a choice for females increasingly more youthful than by themselves, using this pattern additionally being cross-culturally consistent.
“These findings are plainly supportive of evolutionary concept,” Dunn included. “A wide array of proof has revealed that ladies, when contemplating a possible long-lasting partner, focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.
“Males conversely concentrate more intently on real attractiveness cues and they are plainly correlated using the many years of optimum fertility.”
A UWIC launch added: “Madonna and Demi Moore are reported to be affecting a complete brand brand new generation of вЂcougar’ women that see much younger males because their objective when searching for a partner that is long-term.
“But this idea regarding the вЂtoy-boy’ trend is dispelled as a misconception which only exists in the wide world of celebrity as opposed to showing actual life.”
The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.
Reporting by Stephen Addison; Editing by Belinda Goldsmith